636 N. Almont Drive, Bungalow F

West Hollywood, CA 90069



436 Lafayette Street, 5th Floor

New York, NY 10003



2140 Michigan Ave

Detroit, MI 48216






National Summit

Unveiling McDonald’s strategic vision for 2021 and beyond.

Amid Covid-19, McDonald’s leadership faced a massive challenge: pivot the company’s National Conference (its largest, system-wide annual convening) and regional Field Office Summits into a virtual event designed to spotlight progress, recognize opportunities and build momentum heading into 2021-2022.

McDonald’s condensed months of programming into one, week-long virtual event for 5k+ execs/franchisees, keeping the audience highly engaged with broadcast-quality live and pre-recorded content, plus Q&As, virtual networking, supplier showcases and other bespoke interactive moments.

Comedian Keegan-Michael Key hosted the program and McDonald’s aired a special edition of Sean Evans’ beloved web-series ‘Hot Ones’ with guest Joe Erlinger, President of McDonald’s USA. The week culminated with McDonald’s National Awards ceremony and celebration.

McDonald’s also brought its Together Bench, outfitted with a LED wall, to McDonald’s locations nationwide, capturing real-time video conversations between HQ and local customers and team members to remind us that we’re all still “together” while “apart.”

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