Award-winning innovation program recognized for driving demand generation, business growth, and redefining the role of live experiences in B2B marketing.

NEW YORK, June 4, 2026 — CIVIC today announced that its long-running Verizon Business Innovation Sessions program earned major industry honors across two of the most respected B2B marketing award programs, further cementing the program’s reputation as one of the industry’s leading demand generation and event marketing initiatives.

At the 2026 ANA B2 Awards, the Verizon Business Innovation Sessions received the Gold Award in Lead Generation: Small, Midsize & Large Enterprise, recognizing the program’s ability to deliver measurable business impact through innovative B2B marketing. The recognition marks the second consecutive year the program has been honored by the ANA B2 Awards. In 2025, Verizon Business Innovation Sessions earned Bronze for Event Marketing Campaign and Silver for Multi-Year Impact, which recognizes B2B programs that have demonstrated sustained business results and communications excellence over three or more consecutive years. The 2026 honors were presented during the ANA B2 Awards’ landmark 50th anniversary, celebrating five decades of excellence in business-to-business marketing.

The program also earned top recognition at the 2026 Elevation Awards, taking home Gold for Best Demand/Lead Generation Program and Silver for Best Use of Live Events, honoring organizations that are setting new benchmarks in commercial growth, creativity, and marketing effectiveness.

The Verizon Business Innovation Sessions bring together business leaders, customers, industry experts, and innovators for immersive experiences designed to explore emerging technologies, business transformation, and the future of enterprise. By combining compelling storytelling, executive engagement, and strategic content with measurable demand generation, the program has become a model for how experiential marketing can accelerate business outcomes.

The recognition from both the ANA and Elevation Awards reflects a broader shift in B2B marketing, where memorable customer experiences, integrated campaigns, and measurable performance are increasingly driving business success.