AdWeek: Here’s a Look Inside SXSW’s Biggest Brand Activations

Joe vs. Carole SeeSawPhoto: Sarah Karlan for Adweek

The Civic team has been thrilled return to SXSW 2022 with NBCUniversal’s Peacock and the Peacock Playground.

“A short walk down the street from Prime Video’s perch on the corner of Cesar Chavez and Red River leads SXSW attendees to an activation from NBC-owned streaming service Peacock on Rainey Street.

Alongside bars taken over by Twitter, Audible and the soon-to-be-launched CNN+, Peacock’s playground features a tiger-themed Joe vs. Carole seesaw. From there, visitors walk through a putting green promoting Craig Robinson’s forthcoming class-conscious comedy, Killing It; a merry-go-round celebrating the casino-based satire Bust Down; and a basketball court heralding Bel-Air, the re-imagined dramatic reboot of NBC’s iconic 1990s sitcom, the Fresh Prince of Bel-Air. The SXSW display, produced by Civic Entertainment Group, also offers fans an opportunity to create a music video, just like the stars of Girls5Eva.” – Kathryn Lundstrom

Read more about the Peacock Playground and other major activations at SXSW 2022 on AdWeek.