Cultique’s CEO Linda Ong on the Movie Theatre Experience for the New York Times

“The research clearly shows that theaters are suffering because the pandemic intensified, accelerated, amplified all of the nascent trends that were already underway,” Ms. Ong said. “That is the definition of a perfect storm — not that various problems exist at the same time, but that they have an intensifying effect on each other.”

Read the full article at The New York Times