To pump the return of Tony Shalhoub as a beloved germophobe detective in Mr. Monk’s Last Case: A Monk Movie, the marketing pros at Peacock had plenty of options, especially on the heels of a pandemic.

But rather than passing out tubes of hand sanitizer — a choice that might’ve seemed so 2020 — the streamer offered influencers and press a dry cleaning experience that found a concierge service picking up five business casual items to be dry cleaned and delivered back to the original address — a budget friendly invite considering the skyrocketing costs of dry cleaning. Peacock partnered with Civic Entertainment Group on producing and publicizing the campaign as well as receipt design for the below.

“We knew Monk’s passionate fandom deserved a campaign that even Adrian Monk would be proud of, as we prepared for his long-awaited return in the movie’s post-COVID world,” Peacock’s chief marketing officer Shannon Willett tells The Hollywood Reporter. “Inspired by his iconic suits, sharp, perfectly polished aesthetic, and attention to detail, we’ll be delivering a luxury dry cleaning experience to press and influencers just in time for the holidays, so everyone can look their Monk finest.”

Mr. Monk’s Last Case: A Monk Movie is set to hit Peacock on Dec. 8. Shalhoub returns as Adrian Monk and stars opposite Ted Levine as Leland Stottlemeyer, Jason Gray-Stanford as Randall Disher, Traylor Howard as Natalie Teeger-Albright, Melora Hardin as Trudy Monk, Hector Elizondo as Dr. Neven Bell, Caitlin McGee as Molly Evans and James Purefoy as Rick Eden. — Esther Zuckerman

RECEIPTS ARE COURTESY OF CIVIC ENTERTAINMENT GROUP