636 N. Almont Drive, Bungalow F
West Hollywood, CA 90069
424.777.0608
436 Lafayette Street, 5th Floor
New York, NY 10003
212.426.7006
2140 Michigan Ave
Detroit, MI 48216
313.925.3606
For the first spin-off of the successful ABC show Black-ish, the Freeform team asked us to inform the marketing strategy for Grown-ish and identify opportunities to leverage the original’s equity to attract new viewers, while differentiating and elevating the Freeform brand.
APPROACH:
Framed against our ongoing monitoring of Millennial culture, we provided a detailed analysis of how Grown-ish could resonate in culture to build Freeform’s cred in the comedy space.
RESULTS:
Grownish is the number one cable comedy with young women, 18-34 and 18-49, and is Freeform’s most multicultural series with a 40% Af-Am audience.
Follow Us On
