L.A.

636 N. Almont Drive, Bungalow F

West Hollywood, CA 90069

424.777.0608

NYC

436 Lafayette Street, 5th Floor

New York, NY 10003

212.426.7006

DETROIT

2140 Michigan Ave

Detroit, MI 48216

313.925.3606

FreeForm: Grown-

ish

Cultural Insights for Marketing + Social

For the first spin-off of the successful ABC show Black-ish, the Freeform team asked us to inform the marketing strategy for
Grown-ish and identify opportunities to leverage the original’s equity to attract new viewers, while differentiating and elevating the Freeform brand.

CATEGORIES:

APPROACH:
Framed against our ongoing monitoring of Millennial culture, we provided a detailed analysis of how Grown-ish could resonate in culture to build Freeform’s cred in the comedy space.

RESULTS:
Grownish is the number one cable comedy with young women, 18-34 and 18-49, and is Freeform’s most multicultural series with a 40% Af-Am audience.

Related Projects