For the first spin-off of the successful ABC show Black-ish, the Freeform team asked us to inform the marketing strategy for Grown-ish and identify opportunities to leverage the original’s equity to attract new viewers, while differentiating and elevating the Freeform brand.
APPROACH:
Framed against our ongoing monitoring of Millennial culture, we provided a detailed analysis of how Grown-ish could resonate in culture to build Freeform’s cred in the comedy space.
RESULTS:
Grownish is the number one cable comedy with young women, 18-34 and 18-49, and is Freeform’s most multicultural series with a 40% Af-Am audience.
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