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Comedian Hari Kondabolu, creator/star of this documentary, confronts his long-standing “nemesis” Apu Nahasapeemapetilon – the Indian convenience store owner on The Simpsons.
While the film explores encounters with negative stereotypes, racial microaggressions and slurs against people of Indian and South Asian heritage, the truTV Marketing team asked us to help drive mainstream appeal and streaming views.
Framed against our monitoring of culture at large, we provided a detailed analysis of how The Problem with Apu could resonate in culture, tapping authentically into people of color and immigrant communities in order to spread the message to a wider audience.