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636 N. Almont Drive, Bungalow F
West Hollywood, CA 90069
424.777.0608
436 Lafayette Street, 5th Floor
New York, NY 10003
212.426.7006
2140 Michigan Ave
Detroit, MI 48216
313.925.3606
As Audible continues to pioneer audio content and experiences, they brought a first-of-its-kind social activation, Drawn From The Dreaming, to life with an old school twist to celebrate the newest Audible Original, Neil Gaiman’s audio adaptation of his best-selling graphic novels,
The Sandman.
In partnership with DC Comics, Audible invited talent, influencers, press and fans alike to share one of their wildest dreams — or “visits to The Dreaming” — for a chance to have it brought to life by a top DC artist and shared to a branded Instagram gallery, @DrawnfromtheDreaming.
Fans were able to share their dreams online or by calling 515-SANDMAN, a custom hotline experience narrated by Neil Gaiman. 125 dreams in total were selected for illustration and a roster of celebs/influencers e.g. Yvette Nicole Brown, Aisha Tyler, LeVar Burton, and more shared their dreams to help launch the celebration.
To further promote The Sandman, Audible produced a panel hosted by lifelong Gaiman fan Kevin Smith, debuting at the first virtual New York Comic Con x MCM Comic Con Metaverse in October.
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