To assert itself as the true leader of handcrafted spirits, The Balvenie Scotch Whisky created an digital-only content series, Raw Craft with Anthony Bourdain.
In his first/only product endorsement, The Balvenie partnered with beloved explorer and discerner of taste Anthony Bourdain to help capture the stories of passionate craftspeople across the country who still do things “the old-fashioned way.”
+30% sales/consumption (in an otherwise flat category)
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