436 Lafayette Street, 5th Floor

New York, NY 10003



636 N. Almont Drive, Bungalow F

West Hollywood, CA 90069


Ford: Miami


AV Experience

Go-to-market Strategy

Over the course of three days, Ford welcomed top-tier media and investors to The Miami Experience, a self-driving journey through the streets of downtown Miami. It provided a ‘day in the life’ look at how driverless vehicles will work on an international city’s busy streets, while previewing new technology, new services and new ways to experience the future of AV, Ford-style.

Ford worked with the City of Miami and its key departments to offer immersive AV trips across the city’s transport and business hubs, neighborhoods and cultural hotspots. Guests were invited to take a peek behind the curtain to hear Ford’s self-driving business plans, meet its Argo AI experts, try its AV experience and get a sense of how it will change the future.

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