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Facebook: Global Athlete




Owning the moment with athletes at the 2021 Tokyo Olympics.

"Global Athlete Connect @TokyoAthletics" + Facebook Logo
"Global Athlete Connect @TokyoAthletics" + Facebook Logo

Facebook’s virtual summit, Global Athlete Connect, brought together company leadership and Olympians + Paralympians from around the world to discuss how athletes can best utilize social media during their experience at the 2020 Games.

The 2+ hour broadcast reached 3 international regions and was translated into 5 languages. The event also launched the @ToykoAthletes handle to give athletes tips and tricks as well as a direct line to Facebook and Instagram throughout their time in Tokyo.

Speakers included a mix of Facebook and Instagram executives and some of the world’s top athletes, including:

Michael Phelps
Sue Bird
Shawn Johnson East
Miles Chamley-Watson
Ítalo Ferreira
Mariana Arceo
Armando Andrade
and others…

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