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Facebook and Instagram brought their platforms to life for their core audience at VidCon 2017 and 2018 with premium consumer-facing and creator-focused spaces.
Instagram tapped into VidCon’s engaged fanbase to introduce its new vertical video platform, IGTV, whose official announcement came the day before VidCon opened its doors. Facebook seized the opportunity to promote Facebook Watch, an on-demand video platform connecting original creator content with a loyal fanbase.
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