636 N. Almont Drive, Bungalow F

West Hollywood, CA 90069



436 Lafayette Street, 5th Floor

New York, NY 10003



2140 Michigan Ave

Detroit, MI 48216


Planet Fitness:


New Year,


New You

Broadcasting to a global audience of over one billion resolution makers.

Sea of Planet Fitness hats
Sea of Planet Fitness hats

Planet Fitness’ takeover of Times Square, the global epicenter of New Year’s Eve, has transformed NYE in Times Square into a sea of purple and yellow since 2016. The annual sponsorship brings festive fitness to a live crowd and global broadcast audience of billions of resolution-makers.

The much-anticipated yearly celebration includes a live performance stage for music, dance, games and more, parties at the Hard Rock TSQ, confetti cannons, branded swag, and VIP access + events leading up to and during NYE.

Planet Fitness built Covid-safe experiences to kick-off 2021 live in TSQ, including a “MOVE ON, 2020!” art installation on Good Riddance Day and socially distanced New Year’s performances attended exclusively by first responders and healthcare heroes live in TSQ.

Related Projects