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To launch its award-winning original series, The Handmaid’s Tale, Hulu created a provocative public art installation for 5 days on NYC’s High Line.
Designed in partnership with Pentagram, the 40-foot installation housed free copies of the beloved novel and revealed messages of empowerment and resistance from the book as copies were taken.
Series launch also included the first-ever media partnership with The Wing, featuring exclusive Q&A with author Margaret Atwood, plus a panel with the CMO of Hulu and stars of the show.