To launch the latest Kith for adidas Football collaboration, we partnered with Kith to bring this partnership to life in two connected experiences. 

First, we popped-up a unique soccer experience at Vanderbilt Hall inside the iconic Grand Central Station. New Yorkers of all stripes stepped up to the spot inside the purpose-built penalty kick space to shoot their shot and try to put one past the keeper. The reward for success: a pair of unreleased Kith for adidas Football Koresco National sneakers. 

From midtown to downtown, we kept the ball moving. Fresh off of its penalty kick challenge at Grand Central Terminal, we linked up with Kith once again to continue the celebration around their latest collaboration with adidas Football.  

For the Kith for adidas Football NYC Showcase, we helped the brand take over the Lower East Side’s Seward Park for an afternoon of exclusive giveaways, skills challenges and 7v7 soccer featuring the best players from the city’s soccer community. Iconic attendees included New York soccer legends Bradley Wright-Phillips and Sacha Kljestan, who coached two 7v7 teams, and their former New York Red Bulls teammate Dax McCarty, our celebrity referee for the day. The afternoon ended with an unexpected surprise for all in attendance: a truckload of adidas soccer balls — all free for the taking — flooding the field’s center circle.