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Marketing, PR, digital ad strategy and social media for the new Gen-Z film, “This is the Year,” written and directed by David Henrie and executive produced by Selena Gomez. David and Selena kicked off the first-of-its-kind virtual premiere event, with a post-screening cast Q&A hosted by TikTok superstars Charli and Dixie D’Amelio, and a live performance by lovelytheband — all in support of Covid-19 relief organizations.
@thisistheyear gained 60k+ followers in 24 hours.
Gomez’s official event trailer post to her YouTube page peaked at #9 trending with 1M+ views in 24 hours.
Official website, thisistheyear.film, received 415k+ visits in the first 8 hours online.