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Twilight Concerts

Connecting with Santa Monica's community, the Snap way.

Massive audience covering the Santa Monica Pier for Snapchat Twilight Concerts
Massive audience covering the Santa Monica Pier for Snapchat Twilight Concerts

To show some local love and deliver on Snapchat’s expressive platform, Snap brought the Twilight Concert Series— a Santa Monica tradition for over thirty years— to the next level through music, art and experiential entertainment.

Featuring original installations from world-renowned artists including FriendsWithYou and Snarkitecture, top musical talent like Khalid and Rufus Del Sol, and a myriad of Snapchat-themed attractions, Snap catapulted this series to a festival experience worth sharing, breaking attendance records in the process.

2017 broke attendance records, hitting 50K on the first night

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