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To show some local love and deliver on Snapchat’s expressive platform, Snap brought the Twilight Concert Series— a Santa Monica tradition for over thirty years— to the next level through music, art and experiential entertainment.
Featuring original installations from world-renowned artists including FriendsWithYou and Snarkitecture, top musical talent like Khalid and Rufus Del Sol, and a myriad of Snapchat-themed attractions, Snap catapulted this series to a festival experience worth sharing, breaking attendance records in the process.
2017 broke attendance records, hitting 50K on the first night
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