TNT:

 

The Alienist

 

Premiere

Elevating a traditional premiere into an experiential moment.

Dancers on Stage with Masks while clips from the show air on a big screen in the background.
Dancers on Stage with Masks while clips from the show air on a big screen in the background.

To celebrate the launch of The Alienist, TNT planned an immersive activation around the February premiere of the prestige mystery series – now a critical & ratings success.

The premiere featured a Gilded Age-inspired SAG Awards photo experience, a costume exhibit with the Paley Center for Media in LA, and Time Warner Center in NYC.

TNT also hosted elite after-parties at Delmonicos’s Steakhouse in NYC and at the Paramount Lot in LA.

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