Civic partnered with ESPN to ignite fan excitement at the 2025 NBA Finals with a bold, immersive experience called “Blooming Into Greatness.”

In collaboration with renowned floral artist, sculptor, and devoted basketball fan Mr. Flower Fantastic, Civic brought to life two stunning floral installations celebrating the Oklahoma City Thunder and the Indiana Pacers. These towering tributes appeared at Games 1 and 3, giving fans a vibrant, larger-than-life way to “give their team their flowers.”

The installations quickly became cultural moments—drawing block-long lines, turning heads on social, and attracting press and creators eager to capture the beauty and energy of the Finals. The result: a visually striking homage that elevated the fan experience and spotlighted ESPN’s deep connection to the teams and the cities they represent.